Critical Review: LogicMark (NASDAQ:LGMK) versus Vivint Smart Home (NYSE:VVNT) – Defense World

LogicMark (NASDAQ:LGMK – Get Rating) and Vivint Smart Home (NYSE:VVNT – Get Rating) are both small-cap industrial products companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, earnings, dividends, profitability, valuation and risk.

Volatility and Risk

LogicMark has a beta of 1.86, suggesting that its stock price is 86% more volatile than the S&P 500. Comparatively, Vivint Smart Home has a beta of 0.84, suggesting that its stock price is 16% less volatile than the S&P 500.


This table compares LogicMark and Vivint Smart Home’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LogicMark -78.46% -35.08% -28.50%
Vivint Smart Home -16.18% N/A -8.70%

Institutional and Insider Ownership

9.9% of LogicMark shares are held by institutional investors. 2.8% of LogicMark shares are held by insiders. Comparatively, 8.6% of Vivint Smart Home shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for LogicMark and Vivint Smart Home, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LogicMark 0 0 0 0 N/A
Vivint Smart Home 0 2 2 0 2.50

Vivint Smart Home has a consensus target price of $14.50, indicating a potential upside of 124.46%. Given Vivint Smart Home’s higher possible upside, analysts clearly believe Vivint Smart Home is more favorable than LogicMark.

Earnings and Valuation

This table compares LogicMark and Vivint Smart Home’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LogicMark $10.02 million 1.31 -$11.71 million N/A N/A
Vivint Smart Home $1.48 billion 0.93 -$305.55 million ($1.29) -5.01

LogicMark has higher earnings, but lower revenue than Vivint Smart Home.


Vivint Smart Home beats LogicMark on 7 of the 11 factors compared between the two stocks.

LogicMark Company Profile (Get Rating)

LogicMark, Inc. offers personal emergency response systems (PERS), health communications devices, and Internet of Things (IoT) technology that creates a connected care platform in the United States. The company, through its subsidiary, LogicMark LLC, manufactures and distributes non-monitored and monitored personal emergency response systems sold through healthcare durable medical equipment and monitored security dealers/…….



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