Device Privacy Support for Retailers in Today’s Smart Home (Multi-Video) –

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Guest OpEd by Scott McKinley, Assistant Vice President, Premium Technical Support for Pocket Geek Home

Privacy concerns with many smart home tech devices are on the rise as of recently, in which [1]60% of Americans say they consider themselves “very” or “extremely” concerned about the security of their smart-home tech.

From the most popular smart devices, including TVs, speakers, and lightbulbs, to even smart kitchen appliances, all smart home products can be left vulnerable to intrusion from others outside the home.

(Smart home tech can make life easier — but it does come with a risk. Courtesy of Click On Detroit | Local 4 | WDIV and YouTube. Posted on Feb 22, 2022.)

Some of the top smart-home security concerns include [2]password exploitation (41%), identify theft (39%), and even having one’s location tracked (36%), which frames the question of how retailers can help their end-user customers better protect their devices and make sure they are connected properly to ensure these concerns are addressed.

As each specifically branded smart device may have different capabilities and instructions in the initial setup than another, retailers should consider supplying privacy tech support to help secure the home’s Wi-Fi network connection.

As many, if not all, smart devices require a stable internet connection, retailers can provide the homeowner with the right support and protection for their privacy when using their smart device, including monitoring the Wi-Fi router.

For example, protected tech support can help alert the customer of hackers potentially trying to access the home’s network and seeing the devices attached to it. This could ultimately prompt against further activity in trying to access connections to the devices and stealing personal information.

Another key to retailers offering support services in protecting a smart device is educating the consumer about enabling multi-factor authentication in the device’s settings.

Multi-factor authentication, which most businesses now use to protect private information, is a [3]method that requires the user to provide two or more verification factors to gain access to the specific device.

An agency’s security posture is only as good as its weakest link, and a common weakness lies with endpoint devices. Potential intruders are constantly probing laptops, smart devices, and other access points, looking for a way into the agency’s network.
With more people working from home, it’s critical for agencies to ensure their contractors implement a multi-factor authentication solution to help keep remote workers and agency networks secure.

As individual consumers may not be fully aware of multi-factor authentication, tech support services can help electronic manufacturers show them how to set it up in the setting of the device, or even help guide them through it, whether it be another password, numbers, or a fingerprint to enter, only from the person trying to access the smart device.

Whether one buys the smart device directly from the manufacturer or through another distributor, protected tech support offerings can also help the retailer and the consumer understand what updates, if any, are needed on the device itself before use, which is also helpful in protecting …….



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