Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions – Security Sales & Integration

Consumers have a growing expectation for smart home technology and these new devices help differentiate with modern lifestyle marketing and practical benefits.

Multidwelling units (MDUs) and multifamily properties are buildings designed to house several different families and contained in a single building or several buildings within one complex. The building is typically divided into separate housing units and is owned by one entity.

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormitories.

As consumers and businesses grapple with the aftermath of the pandemic, property owners and managers will continue to face challenges. Inflation is high, and increased costs and labor, along with high demand, will continue to drive high rental rates.

The Reno-Sparks area in Nevada is one overheated rental market, where the average rent has jumped 38% from 2016 to the end of 2020. Vacancy rates are very low, driving up the cost for renters, while the eviction moratorium also drove up delinquency percentages — reducing revenue for property managers and owners.

At the other end of the spectrum, urban areas — such as Manhattan — have reported an increase in unoccupied units, due in large part to the COVID-19 pandemic. The number of vacant apartments in Manhattan was a record 15,025 in August 2020.

Property taxes for apartment owners have nearly doubled since 2009, according to the National Apartment Association. An already tight labor market, compounded by the pandemic, is also driving up salaries and personnel expenses.

Smart tech is driving new revenue increases for MDUs and attracting residents through added amenities. The most significant benefit of installing smart home devices in MDUs is rental rate increases. Other benefits include reduced complaints from current residents and a boost in attracting new ones, along with many others.

Consumers have a growing expectation for smart home technology and these new devices help differentiate with modern lifestyle marketing and practical benefits. Consumers living in apartments are more likely to be technology adopters than those living in all broadband households; Parks notes that currently, 43% of MDU residents report using smart home devices.

While the MDU market for proptech is relatively new, WiFi access and bulk Internet are already widespread — 88% of MDU renters in the United States report having access to WiFi through their property, either in-unit or in a common area.

High-speed Internet access is also important because it provides connectivity for current and future proptech deployments, specifically smart home solutions. The vast majority of properties that do not offer WiFi access services plan to do so in the next 12 months.

Connected home devices and solutions installed in MDUs are similar to those in single-family homes, including smart locks, networked cameras, smart thermostats and smart speakers.

As it relates to partnerships, the MDU market is unique for its multiple stakeholders, bulk deployments and multiple locations for installations. End-user residents, MDU property managers and building owners benefit directly from proptech. Other ecosystem players are also in a position to capitalize on new demand and value, including smart home solution vendors, ISPs, insurance agencies, security providers and installers.

MDUs may have hundreds of units on one property, which leads to bulk device purchases and installations. Bulk sales are attractive to smart home device vendors, but deployment and integrations must be carefully managed for successful outcomes. Property managers and owners often partner with service providers or vendors with the resources and expertise to work within this unique environment.




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