Data from tech analysis firm Telsyte showed of Australian households had at least one smart home product in December 2021, and around three million homes had at least one smart speaker. Sales of connected home products reached $1.7 billion last year, according to the data, a 15 per cent increase on 2020.
Amazon’s Echo Show 15 is the latest device designed to wrangle all your smart home gear. Supplied
Telsyte’s managing director Foad Fadaghi says all aspects of the smart home market are expanding, but that certain categories have seen exceptional growth since the pandemic.
“Smart doorbells have become indispensable as people are relying on deliveries throughout the day,” he says.
“And once people get used to one external camera, they go on to invest in further motion sensors, floodlight cameras and other cameras around their home, that work within the same system typically.”
Many retailers now stock a vast range of connected home devices, including:
- Light bulbs or standalone lighting units which can be activated, dimmed, scheduled, synchronised or recoloured.
- Cameras capable of recording to the cloud or local storage and sending notifications based on movement or facial recognition.
- Doorbells which can act as intercoms with visitors or keep track of deliveries.
- Plugs and power strips which allow any appliance or device to be turned on and off remotely.
- Sensors which can report on temperature, humidity and pollution, or send signals to non-smart air conditioners, heaters or purifiers to keep the air consistent.
But some of the most fundamental smart devices, and often the gateway to further connectedness, are still smart speakers and displays. These are part entertainment devices for music, podcasts or shows, and part smart home aggregators that can let users control their lights or other devices with their voice, or see their camera feeds and schedules on a central screen.
Although each device gives access to a similar smart assistant, they differ greatly in price, size, speaker or screen quality and appearance. For example, in Australia Amazon sells five different versions of its Echo smart speaker and four different Echo Show displays, including the new $400 Echo Show 15, which is designed to be mounted on the wall like a picture frame.
“It’s about giving customers options for whatever purpose or need they have,” says Amazon Australia’s head of Alexa product, Kate Gooden. “If they have other smart stuff in the house it can bring that together in one place, or they can just dip a toe in the water and try something small that’s on the lower end of the affordability bracket as well.
“They might use it for really simple stuff like music, or just want something that’s going to be an alarm or set a timer and that’s all they use it for. They might want to replace a bedroom alarm clock, but want something that’s a little bit more visual as well.”
Customers typically start with a small speaker, which generally go for around $80, then add smart home devices that work with it, Gooden says. Then eventually other speakers or displays can be introduced depending on the desire for better sound, or enough screen real estate for recipes, timers or TV shows, and the older device gets moved to a different room.
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