This is the No. 1 thing to buy on Black Friday – MarketWatch

December 5, 2021 by No Comments

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Experts say the No. 1 thing to buy on Black Friday are tech items, from earbuds (like these AirPods Pro that are at their lowest price ever at $159) to smart home devices (like this Amazon Echo Show 5, which is at its lowest price of the year at $45). “The number one thing to buy on Black Friday if you want deals is definitely going to be electronics of some kind,” explains Julie Ramhold, consumer analyst with Trae Bodge, smart shopping expert at, also says tech is the way to go on Black Friday, as you can “score a deep discount on those items.” So we asked deal pros to highlight some of their favorite Black Friday tech deals happening now, and we will be updating this story throughout the day.

Tech Gift Card Deals

Great if you’re unsure what you want to buy today

$100 Apple Gift Card + $15 Best Buy Gift Card

$115 $100

  • Buy this $100 Apple gift card, and get $15 to spend at Best Buy

If you’re an Apple fan and shop at Best Buy, this simple deal is one to snag. Buy the $100 Apple gift card, and get a free $15 Best Buy gift card.

Smart Home

Rahhold says that if you dig deeper into the tech category, smart home is the No. 1 item in particular to buy for Black Friday, adding that there are “excellent deals on everything from smart displays and thermostats, to locks, speakers, [and] streaming media players like Chromecast and Fire TV sticks.”  Here are a few of our favorite deals.

Lowest price of the year

New Echo Show 5

$84.99 $44.99

  • 2 MP camera, which can help with video calls
  • Set alarms and timers, read the news, check your calendar, play music or shows, control your smart home devices
  • Voice controlled by Alexa

Lowest Price of the Year

Ring Video Doorbell Wired

$59.99 $41.99

  • 1080p HD wired video doorbell that includes motion detectors, real-time notifications and two-way talk

This smart doorbell gets wired into your existing doorbell (you can do it yourself using the included tool kit) and allows you to monitor your home when you’re in it and when you’re away.

Bundled Deal

Google Nest Mini with GE Smart Plug Bundle

$59.99 $23.99

  • Use the smart plug to turn devices like your lights and coffee maker into a smart device
  • Like Alexa, the Nest Mini is voice controlled and can do things like play music and control your smart home

Look for plenty of smart home bundles this Black Friday at retailers like Walmart and Amazon.


In a year when supply chain issues are leading to less deal variety in certain categories, including TVs, deals on earbuds are strong,” says Kristen McGrath of

Lowest Price of the Year

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