Vivint Smart Home (NYSE:VVNT) and LogicMark (NASDAQ:LGMK) Financial Analysis – Defense World

Vivint Smart Home (NYSE:VVNT – Get Rating) and LogicMark (NASDAQ:LGMK – Get Rating) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.

Earnings & Valuation

This table compares Vivint Smart Home and LogicMark’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vivint Smart Home $1.48 billion 0.57 -$305.55 million ($1.29) -3.09
LogicMark $10.02 million 1.05 -$11.71 million N/A N/A

LogicMark has lower revenue, but higher earnings than Vivint Smart Home.


This table compares Vivint Smart Home and LogicMark’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vivint Smart Home -16.18% N/A -8.70%
LogicMark -78.46% -35.08% -28.50%

Volatility and Risk

Vivint Smart Home has a beta of 0.84, indicating that its stock price is 16% less volatile than the S&P 500. Comparatively, LogicMark has a beta of 1.86, indicating that its stock price is 86% more volatile than the S&P 500.

Insider and Institutional Ownership

9.9% of LogicMark shares are owned by institutional investors. 8.6% of Vivint Smart Home shares are owned by company insiders. Comparatively, 2.8% of LogicMark shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Vivint Smart Home and LogicMark, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vivint Smart Home 0 2 2 0 2.50
LogicMark 0 0 0 0 N/A

Vivint Smart Home presently has a consensus target price of $12.00, suggesting a potential upside of 200.75%. Given Vivint Smart Home’s higher possible upside, equities research analysts clearly believe Vivint Smart Home is more favorable than LogicMark.


Vivint Smart Home beats LogicMark on 7 of the 11 factors compared between the two stocks.

About Vivint Smart Home (Get Rating)

Vivint Smart Home, Inc., together with its subsidiaries, engages in the sale, installation, servicing, and monitoring of smart home and security systems primarily in the United States and Canada. The company’s smart home platform includes cloud-enabled smart home operating systems; AI-driven smart home automation and assistance software; software-enabled smart home …….



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